04 / Team Quality Services
Rebuilding B2B marketing around lead quality
Rebuilt email, digital advertising and paid-media strategy across business units, with higher-quality leads as the focus.
01 / Challenge
The business need
Strengthen B2B marketing, connecting campaigns with lead quality and follow-up.
02 / Strategy
The marketing approach
Rebuild email marketing, digital advertising and paid-media strategy across business units, supported by website improvements, clearer reporting and stronger CRM practices.
03 / Leadership & execution
Dan’s role
Managed hands-on digital marketing across websites, SEO, email/SMS, paid media, campaigns and communications. Refined HubSpot workflows and CRM practices, and collaborated with business and technical partners to improve lead flow and follow-up.
This was hands-on ownership within the Digital Marketing Analyst role, working with business and technical partners. Marketing technology supported campaign execution and follow-up.
04 / Result
Stronger digital foundation
Supporting B2B traffic, lead flow and follow-up
Website, campaign, workflow and CRM improvements strengthened digital marketing execution, reporting, lead flow and timely follow-up across the business.