02 / Whitley Manufacturing
Aligning a brand across three divisions
Led organizational marketing and a three-division rebrand spanning messaging, websites, collateral and marketing assets.
01 / Challenge
The business need
Bring the company’s messaging, websites and marketing materials into alignment across three divisions.
02 / Strategy
The marketing approach
Treat the rebrand as an organization-wide marketing effort, connecting brand presentation with digital infrastructure, campaigns and recruitment needs.
03 / Leadership & execution
Dan’s role
Led the rebrand and website replacement, aligned messaging and collateral, and supported campaigns, trade shows and recruitment marketing. Developed an automated online employment-application workflow.
The remit combined organizational marketing direction with practical delivery across brand, communications and the web.
04 / Result
3 divisions
brought into a company-wide rebrand
The work aligned brand materials and digital presence across three divisions and modernized website infrastructure. Recruitment marketing gained an automated online application workflow.