Marketing Strategy
& Leadership
Integrated planning, business priorities, budgets, creative-team supervision and agency and vendor management.
Marketing Leader | Strategy • Digital • Brand • Growth
Dan Sparling.
Bringing strategy, people
and execution together.
I bring 20+ years in B2B and B2C marketing across brand, media, digital, communications and technology—connecting strategy, creative thinking and integrated campaigns with business goals, backed by deep hands-on execution experience.
Explore selected workMBA / Let’s connect / LinkedIn ↗
20+years across marketing leadership and execution.
$250K+annual media investment directed · Wings Etc.
70K → 378Ksubscriber growth in under four years · Matilda Jane
3 divisionsaligned through a company-wide rebrand · Whitley
01 / Selected work
Marketing ownership.
Across the business.
Integrated media, brand transformation, customer growth and B2B campaigns. Four examples of connecting a business challenge with strategy, leadership and delivery.
Connecting brand strategy with local markets
Directed media investment, localized campaigns and creative resources across 23 media markets and 50+ franchisees.
Scope: 23 media markets · 50+ franchisees
Explore the workAligning a brand across three divisions
Led organizational marketing and a three-division rebrand spanning messaging, websites, collateral and marketing assets.
Delivered: three-division rebrand + website replacement
Explore the workGrowing the audience and the marketing foundation
Combined audience growth, lifecycle communications and marketing technology improvements for a consumer brand supporting 500+ field consultants.
Result: 70K → 378K subscribers in under four years
Explore the workRebuilding B2B marketing around lead quality
Rebuilt email, digital advertising and paid-media strategy across business units, with higher-quality leads as the focus.
Result: traffic more than 2× prior agency benchmarks
Explore the work02 / What I bring
Lead the direction.
Understand the details.
Broad marketing judgment, experience managing people and partners, and the technical depth to make informed decisions about execution.
Marketing Strategy
Brand &
Communications
Rebrands, messaging, customer and franchise communications, reputation management and consistent brand expression.
Integrated Campaigns
& Growth
Digital and traditional media, localized campaigns, audience growth, lifecycle marketing and B2B lead generation.
Digital, Technology
& Operations
Websites, SEO/SEM, CRM, automation and analytics—with hands-on expertise that connects marketing needs to technical delivery.
03 / About Dan
A broad marketing lens.
A practical approach.
I’m a marketing leader who brings business priorities, creative work, media and technology into the same conversation. My experience spans director and manager roles across consumer brands, franchise organizations, manufacturing and financial services, alongside recent hands-on B2B work.
That breadth matters. I’ve led a company-wide rebrand, directed multi-market media investment, grown customer audiences and worked with teams and partners to improve how marketing gets delivered. The common thread is taking responsibility for both the direction and the details.
My career includes marketing and communications roles in banking, customer marketing at Shindigz and Matilda Jane, organizational marketing at Whitley, media leadership at Wings Etc., and digital marketing at Team Quality Services. Independent consulting, beginning in 1999, adds to more than two decades of marketing experience.
I bring an MBA and a hands-on understanding of digital platforms to senior marketing roles where brand, campaigns, communications and measurable outcomes need to work together.
Master of Business Administration · Marketing ConcentrationBachelor of Science in Business · Marketing Concentration · Summa Cum Laude
Indiana Institute of Technology
Indiana Institute of Technology
04 / Career highlights
Experience that
builds perspective.
Selected highlights from a career spanning marketing leadership, brand, media, customer communications and digital execution. Download the full résumé ↗
Team Quality Services
Mar 2023–Sep 2026 · B2B services
Digital Marketing Analyst
Rebuilt email, digital advertising and paid-media strategy across business units. Website traffic reached more than twice prior agency benchmarks, with higher-quality leads as the focus.
Wings Etc.
2019–2023 · Franchise restaurants
Media Director
Progressed from Senior Media Buyer through Marketing Director to Media Director.
Directed $250K+ in annual media investment across 23 media markets and 50+ franchisees. Managed vendors, budgets and creative staff, with online reputation responsibility spanning 73 locations.
Whitley Manufacturing
2018–2019 · Manufacturing
Marketing Director
Led organizational marketing and a three-division rebrand, aligning websites, messaging, collateral and marketing assets. Supported campaigns, trade shows and recruitment marketing.
Matilda Jane Clothing
2014–2018 · Consumer brand
Digital Marketing Manager
Led lifecycle communications and marketing platform migration. Grew subscribers from 70,000 to 378,000 in under four years and supported communications for 500+ field consultants.
Shindigz
2013–2014 · Consumer marketing
Email Marketing Manager
Executed large-scale email campaigns reaching more than one million recipients annually. Selected for the ExactTarget Client Advisory Board in 2013 and 2014.
Financial services
2007–2012 · Selected roles
Marketing Manager · Marketing Officer & Marketing Specialist
Tower Bank (2011–2012) and 1st Source Bank (2007–2010): marketing initiatives, secure websites and customer communications across regulated, multi-market banking environments.
Additional perspective: Principal Consultant, Spardan Consulting (1999–present), providing selected project-based marketing, website, communications and project management support.
05 / Let’s connect
Let’s connect.
Exploring Marketing Manager, Senior Marketing Manager and Director of Marketing opportunities across integrated marketing, brand, digital, communications and marketing operations.
Start a conversation on LinkedInRésuméDownload résumé PDF ↓
Based inFort Wayne, Indiana